Voice Box
Jason Weigandt
Voice Box

By JASON WEIGANDT   Racer X Twitter  @JASONWEIGANDT

Jason Weigandt
Voice Box

By JASON WEIGANDT   Racer X Twitter  @JASONWEIGANDT

I

didn’t attend the Monster Energy Cup. Instead, I handed the keys to the city (or at least the media passes) to noob Racer X Online associate editor Mitch Kendra and our West Coast advertising master, Trent Lopez. You can read their The Odd Couple-meets-The Hangover story on page 92.

In contrast, I try to spend the off-season doing off-season things, but the racing is never far away. So while practice was taking place in Las Vegas, I was attending a baby shower for my friend Jonny Oler and his wife, Heather, who are expecting their first child. Oler spent 12 years as the suspension man for Joe Gibbs Racing MX but recently stepped down to spend more time with his family. Monster Cup was supposed to mark his first race on the wagon, but just as quickly as Jonny was out, he was pulled back in via Chad Reed’s late entry to the race. Oler worked with Reed at JGR last year, so when Reed needed suspension help fast, Oler pitched in with his new company, Art of War. Jonny helped Chad with some testing, built some settings, and shipped it off to Sam Boyd Stadium.

Jett Lawrence
Since JGR itself wasn’t competing in the MEC, a bunch of team guys were in town and able to attend the shower. Through sheer luck, the sports bar where we all met had MAVTV playing on a screen (when you live in NASCAR country in Charlotte, North Carolina, racing is life), and MAVTV just happened to schedule a marathon of Lucas Oil Pro Motocross Nationals on this Saturday afternoon.

Of course, RedBud’s first 250 moto just happened to be airing. It was perfectly timed to watch Alex Martin’s JGRMX RM-Z250 start steaming—due to a disconnected radiator hose—and then finally stop running on the last lap. Alex had a sure podium melt away with that one. What a great moment to relive with the team! It couldn’t have been timed more perfectly on both accounts.

Several hours later, I headed to Oler’s house to watch the Monster Energy Cup on TV. Because of the baby shower, some family members were hanging out—and these were not card-carrying AMA members. This would give us an interesting perspective on the race. Could three hours of live supercross racing on TV actually hold the attention of a non-fan on Saturday night?

We learned a few things. For us super-insider industry types, Monster Energy Cup is a fun off-season race but nothing to be taken seriously. But there’s a million dollars on the line, and to the uninitiated fan, that essentially makes this the biggest race ever.

So after Eli Tomac won the first race, the non-fans were totally engaged in the racing. Then came the 250 Futures race and the Jett Lawrence Show. When the unfiltered 16-year-old Aussie told podium interviewer Daniel Blair that his brother Hunter was actually “his sister,” it set the living room ablaze. They thought this was hilarious! Such a jab is probably not politically correct these days, but politically incorrect is on-brand for the brash Australian teen. It was perfect.

A little bit later, Tomac crashed in the second race and the million went out the window. Now it was on Lawrence to keep the fans engaged. He delivered, via a bag of donuts, which his team gave him as a prize for winning. Jett offered one to the AMA’s Mike Pelletier.

“Did he just offer the commissioner of the league a donut?” asked Dan, an Englishman who was there for the baby shower and knows very little about “motorbike” racing. “That kid is a legend!”

What was the real story there? Well, Lawrence had a bet going with his team. He loves donuts, but the team told him no donuts unless he wins Monster Cup—in which case he’d get a whole dozen. A loss and the team gets the donuts. Lawrence won, so he had a few extra to spare with Pelletier and NBC Sports’ Will Christien. (Both passed on the offer.)

By the end of the night, Tomac and Adam Cianciarulo were battling down to the last lap for the win and $100,000. It was exciting, but it didn’t offer the ring of a million bucks. So while the lasting image of Monster Energy Cup is usually Ryan Villopoto, Marvin Musquin, or Eli Tomac hoisting $1 million over their head on the podium, this time a bag of donuts became the most talked-about prize in Sin City. Jett Lawrence had stolen the show.